Peopledesign
Brand Identity Essentials
Our book is available in six languages and is in its second edition.
A focus on personal victories
Audience Mindset
The mindset for people who have suffered a catastrophic loss is less about money than emotional closure.
Unmet Needs
Primary research revealed unmet needs for plaintiffs, often more empathy and support, leading to opportunities for making a more effective client connection.
Customer Touchpoints
Customer journey mapping allowed us to build a comprehensive brand program, including a new website, campaign, promotional films, and more.
New Aesthetics
We developed a new brand program to reflect the new position including the graphic identity, imagery, and message.
New customer journey
Holistic brand program
Promotional films
Brand support materials
New website
Photo asset library