Kelley | Uustal
Relaunching a premium services brand.
A focus on personal victories
The mindset for people who have suffered a catastrophic loss is less about money than emotional closure.
Primary research revealed unmet needs for plaintiffs, often more empathy and support, leading to opportunities for making a more effective client connection.
Customer journey mapping allowed us to build a comprehensive brand program, including a new website, campaign, promotional films, and more.
We developed a new brand program to reflect the new position including the graphic identity, imagery, and message.
New customer journey
Holistic brand program
Brand support materials
Photo asset library