Brand Design

Shaping customer perception

A brand is the perception of value in the mind of the customer. Express your value and shape perception with a better brand promise and narrative. 

How we help:
Brand meaning/purpose
Positioning
Value propositions
Customer/User research
Audience/Persona definition
Messaging
Brand Standards
Communications
Marketing initiatives/programs


Featured case studies
Additional brand consulting clients:

Albion College
Amway Atmosphere
Amway Care 
Applied Textiles
Artprize
Autocam Medical
Cumberland Furniture
ESI
Ferno EMS
Fiat USA/Impatto
Georgia-Pacific
GRAM
Guilford of Maine
Herman Miller
Herman Miller Healthcare
Herman Miller Retail

Indiana Furniture
Inscape
Interface Hospitality
Interface POP
izzy
Jaguar Cars
JSJ
KCAD
Kyowa Manufacturing
Lorin Industries
Macatawa Bank
MC Sports
MPS
Neurocore
Nucraft Furniture
ODL/Zabitat


Priority Health
Saganworks
SitOnIt Seating
Spectrum Health
Spout
Steelcase
The HON Company
UICA
USAI Lighting
Whirlpool
Wilsonart
X-Rite Pantone
Xby2

“I have worked with a number of creative agencies and can say with confidence that Peopledesign is one of the very best I have encountered. The level of careful consideration and thought given to each step in the process was tremendously appreciated by our team and is a reflection of the discipline and skill that they apply to market challenges. We came into the project looking for an agency that could handle working on a project that would have long term, global implications, and have not been disappointed.”

– Matthew Darin, Global Brand Management, Amway


Our book, Brand Identity Essentials, lays a foundation for brand building, defining the tools and illustrating the construction of strong brands through examples of world-class design. Making a brand great is easier said than done. Brand Identity Essentials is a guide for leaders, managers, and makers who build brands.
Brand design articles