Insights

Built environment companies face distinct strategic challenges. We’ve organized our thinking around five of them.

Strategy for Stalled Growth →

Competing After Consolidation →

Brand That Actually Sells →

Winning the Specification Journey →

Digital as a Growth Engine →

Fresh thinking, every month.

Recent thinking

The Flipped Showroom

Why your most expensive real estate needs a new job.

Video/Download: Make Your Product Story Work

Your product portfolio is costing you more than you think.

We Need Moonshots

The built environment industry helped pioneer sustainability standards that others now benchmark against. Compliance isn't enough anymore. Here's why the industry needs moonshots, and why it's positioned to lead them.

Who Owns the Specification Journey?

The way products get specified in the built environment has been changing for decades. Here's what's driving it, where the channel is headed, and what manufacturers and dealers need to do differently.

BE Growth Index

The only independent benchmark tracking how built environment manufacturers grow, compete, and invest. Download the 2025 report. Join the 2026 panel.

Download: PDP Playbook

Research-backed UX guidelines for contract furniture, textiles, lighting, and materials manufacturers. Analysis of 105 built environment PDPs. Free download.

A New Century of Innovation

The office furniture industry pioneered modern work. Now it needs to do it again. A case for bold design thinking in a mature industry at a crossroads.