Insights about business, research, customer experience, and design
Times change, but people are the constant. Designing for people means design thinking – and doing.
You may be interested in our purpose, book, podcast, and keynotes.
Our book, Brand Identity Essentials, lays a foundation for brand building, defining the tools and illustrating the construction of strong brands through examples of world-class design.
Innovation choices
Finding and shaping customer value.
Brand building
Creating meaning and expressing value.
Customer experience
Delivering value through the customer journey.
Team innovation
Building agile organizations.
Innovation in education
Rethinking institutional learning.
Built environments
Reframing spaces to live and work.
Brand Identity Essentials
Our book is available in six languages and is in its second edition.

“A model for clarity in a field that rarely has any.”
– Ralph Caplan
Introduction | 100 Principles for Building Brands
Download Brand Framework | Brand Audit Template | Course Curriculum
