Insights

Change creates opportunities for business, health, education, government, and the arts. People are the constant. Designing for people means understanding of human needs, behaviors, and beliefs.

Design for people.

Our Podcast

Our Office Hours podcast features ideas we're thinking about at Peopledesign and issues we experience first-hand with customers.

Our Book

Our book, Brand Identity Essentials, is a guide for leaders, managers, and makers who build brands.

Our newsletter

Ideas on change — delivered to your inbox every month.

Customer Experience Systems

Customer experience management is about balancing the needs of customers and organizations.

UX Principles at Work

The new reality for work is hard to ignore.

Unbundling Education

For many institutions, it is time to rethink the overall value proposition of education.

Experiences, Large and Small

Layers of experience, from macro to micro, are on the same continuum.

Balance

Achieving balance is nice. It’s also necessary.

Accelerated Change

We need a new frame for the challenges we face today. In the middle of a global pandemic, we find ourselves at home, left to consider what comes next.

Learning and Leadership

Many are starting to think about what comes next, but a new reality was already emerging for education.

What Did We Learn from WeWork?

The contract furniture industry will need to adapt to evolving customer needs.

The Industrial Mindset

Solving today's new problems for people requires a different mindset.

Say What You Mean

Starting with SAY can allow companies to DO different things.

The New Classroom

Whether educators are utilizing AI, mobile apps, or VR/AR tools, the landscape of learning is being reshaped.

Hard Reset: What’s Next for Office Furniture

Navigating the relationship between furniture and work.

Digital Ergonomics

When work isn't bound to the office, how might the contract furniture industry evolve?

Sparking Growth

Sparking growth and keeping it lit requires a leader to adapt to the changing needs of their organization.

What is a Product?

Consider how value is perceived and delivered to customers.

Mining the Technology Gap

What role do new technologies play in your organization?

Absorbing Complexity

In order to create simplicity, organizations have to absorb complexity.

The Wisdom of Salespeople

Sales are the lifeblood of any organization, but salespeople have even more to offer.

Crossing the Collaboration Divide

How will our tools and environments support collaboration?

Brand Love

People love brands—and love to hate brands.

Brands, Beliefs, and Experience

Brands are bigger than they appear.

Let’s Make a Deal

Reconsidering the Dealer Value Chain

Happy Banana, Sad Banana

Is your team a Happy Banana or a Sad Banana?

Furniture as Technology

Business model innovation and product innovation go hand-in-hand.

Tell a Different Story: Meaningful Talent Acquisition

It’s time to build a talent-centric acquisition process.

Human-Centered Design in HR: Building Agile Organizations

Building agile organizations requires agile employees and a human-centered design approach to HR.

Transformational HR

HR is playing an increasing role in corporate strategy, becoming a discipline focused on transformation not just transactions.

Second Cities

Start looking at the market from different perspectives.

Next Wave Furniture Innovation

Furniture innovation goes beyond furniture

The Most Important Things (Are Nobody’s Job)

Customers are looking for meaningful experiences. Brands need to connect the dots.

The Landscape of Furniture and Work

Trends shape the industry landscape. Competitors will need to mind the waves.

Collapse and Opportunity in the Built Environments Value Chain

How companies communicate and conduct business continues to change, and competitors need to position themselves to be ready.

The Need to Get Different

Adapting to a world of change

Beyond NeoCon

It's time to think beyond NeoCon and the boundaries of the current market

WWAD - What Would Amazon Do?

Despite the hoopla, the information age is just beginning

Inspiration from Nature

Built environment designers often look to nature for inspiration.

Contract Furniture Segments

Many built environment providers target market segments for growth.

Branded Environments

Impressive-looking facilities, from factories to offices, have been points of pride and vehicles for sales assurance for corporate owners and their customers.