Clients

We help built environment companies grow. We work with clients who seek innovation and are ready to embrace change.

MillerKnoll

Supporting an iconic brand.

Fellowes

Helping build a growing furniture brand.

Haworth

Supporting a global furniture leader.

Wilsonart

Aligning a surfaces provider for growth.

Landscape Forms

Digital transformation for a category leader.

Interface

Supporting a sustainability and flooring leader.

AmFab
Applied Textiles
Asahi Kasei
Baker Manufacturing
Biofit
Brandrud
Carnegie Fabrics
Cumberland Furniture
Curran
ERG International
ESI Work Gear

Fellowes Contract
Forbo
GMB
Guilford of Maine
Gunlocke
Haworth
Hazen and Sawyer
Heller
Herman Miller
Highmark Seating
HON

IDa Design
Indiana Furniture
Inscape
Interface
Izzydesign
Knoll
Landscape Forms
Leland International
Lorin Industries
MillerKnoll
Nucraft

Peter Pepper Products
Progressive AE
Rockford Construction
Sarah Kuchar Studio
SitOnIt Seating
Spec Furniture
Steelcase
True Textiles
USAI Lighting
Vaxcel Lighting
Wilsonart

Our clients are on a journey. Each project is a milestone.

Spec Furniture

Repacking and relaunching a growing furniture company.

ERG International

Relaunching a growing furniture brand.

Landscape Forms Website

A new digital experience for an industry leader.

Grand Rapids Chair Rebrand

Revitalizing a legacy brand.

GMB Rebrand

Revitalizing an AE brand.

Haworth Fern

Launching a new global flagship product.

Grand Rapids Public Library Rebrand

Updating a public institution to reflect a changing community.

Otter Air Brand

Creating a new airline brand.

Georgia-Pacific Bleached Board

Repackaging a global paperboard manufacturer.

Kelley | Uustal

Relaunching a premium services brand.

GVSU Laker Effect

An integrated campaign for higher ed recruiting and development.

Amway eSpring

Consumer rebrand and global brand standards.

Neurocore Rebrand

Re-envisioning a consumer health technology company.

REP4 - Rapid Education Prototyping

Rethinking equity in education.

GVSU Next is Now

Evolving an innovative education brand.

2024 08 13 Hastings Web Graphics Magazine

Hastings Insurance Brand

Refreshing a 135-year-old brand.

ESI Work Gear

Repositioning a furniture brand for growth.

Interface POP

Creating a program to shape customer demand.

Wilsonart Engineered Surfaces

Repositioning a leading materials brand for growth.

Interface Digital

Digital innovation for a global sustainability leader.

Herman Miller Marketing

Supporting a leading design and environments leader.

Interface Hospitality

Launching a hospitality market brand.

HON Rebrand

Rebranding a mid-market furniture giant.

Herman Miller Retail

Relaunching a legacy brand.

Wilsonart Vertical Market Program

Repositioning a leading materials brand for growth.

Guilford of Maine Rebrand

Bridging long-term focus with right-now needs.

Herman Miller Healthcare

Marketing support for a leading healthcare furniture brand.

Applied Textiles Rebrand

Repackaging textile processing.

Lorin Industries

Redefining a materials provider.

Herman Miller Annual Reports

Setting new precedents in corporate communications.

Herman MIller Digital

We were Herman Miller's digital agency for ten years in the early days of the web.

Gordon International

Aligning brand vision and image.

Cumberland Furniture Rebrand

Revitalizing a classic furniture brand.

izzydesign

Growing an innovative brand.

Indiana Furniture

Reimagining and repackaging a quality brand.

USAI Lighting

Relaunching a lighting technology innovator.

Kuchar Studio Brand

Rebranding an interior design studio.

SitOnIt Seating

Relaunching a growing mid-marketing seating brand.

Inscape Rebrand

Relaunching a 100-year-old furniture brand.

BioFit

A tighter strategy for a niche furniture company.

Michigan Sustainable Business Forum

Relaunching a sustainability brand.

Wilsonart Traceless Campaign

New product positioning and campaign.

Highmark Seating

A tighter position and message for a seating provider.

Haworth Soji

A new photo library for a critical seating product.

Vaxcel Lighting Rebrand

Refocusing and repackaging a retail lighting brand.

Macatawa Bank Rebrand

Rethinking the brand experience for a regional bank.

Amway Atmosphere

Global brand standards.

Hoymiles Rebrand

Rebranding a clean energy company.

Michigan SBDC Customer Experience

Reimagining a business services delivery.

ArtPrize Brand Creation

Creating an identity for the world’s largest art prize.

KCAD Brand System

Recasting a higher education brand.

Grand Rapids Art Museum Brand

A new identity for a new era.

Bloomscape Brand Creation

Planting an online brand for healthy growth.

UICA Rebrand

Re-imagining an emergent brand.

Georgia-Pacific Luxe Pack

Displays and point-of-purchase approaches for a trade show in Monaco.

We also help organizations in various industries, including Consumer, Health, Education, Service Brands, Manufacturing, Technology, Non-Profit, and Government.

Consumer
Amway
BloomIQ.com
Danish Design Store
Fiat Cars/Impatto
Founders Brewing Co.
Herman Miller
Jaguar Cars/Ogilvy
Macatawa Bank
Mercantile Bank
MC Sports
Meijer
Middlesex MD
Nestlé/Mr.&Mrs.
Tyndale House Publishers
Whirlpool
Wolverine Worldwide
Zabitat

Health
Alameda Health
American Heart Association
Autocam Medical
Care Convene
Corewell Health
Neurocore
Priority Health

Education
Albion College
Davenport University
Grand Valley State University
Ferris State University
IIT Institute of Design
Kendall College of Art & Design
Michigan State University
NovoEd
Stepping Stones Montessori
University of Michigan
Zeeland Community Hospital

Service Brands
Amway Care
Designer Pages
Foresight Management
Hastings Mutual
INDEAL
Kelley | Uustal
McGarry Bair
Neurocore
Prinz Law Office
Rader Fishman
Van Andel Institute
Warner Norcross & Judd
Xby2

Manufacturing
Allen Extruders
Central Michigan Paper
Down Automotive
Dow Chemical
East Jordan Plastics
Ferno-Washington
Georgia-Pacific
Grand Die Engravers
JSJ Corporation
Kyowa Manufacturing
Lacks Enterprises
Melron Corporation
Multi-Packaging Solutions
Profile Films
Windquest

Technology
Adobe/Universal Mind
Bulb Digital
Capgemini
Hoymiles
Neurocore
Saganworks
Spout
Xby2
X-Rite Pantone

Non-Profit
ArtPrize
BIFMA
Dyer-Ives Foundation
Grand Rapids Art Museum
Grand Rapids Community Foundation
First Foundation
St.Cecilia Music Center
Telluride Science Center
Urban Institute of Contemporary Arts

Government
Grand Rapids Public Library
Michigan Fitness Foundation
Michigan SBDC