Peopledesign
The growth strategy firm for the built environment.

About Us
Our Book
Speaking

Contact Us

 

Approach
How built environment companies grow, and how we help.

How we help
Growth Diagnostic

 

Insights
Strategic thinking for built environment leaders.

BE Growth Index
Webinars
Frameworks and tools
Podcast
All articles

 

 

 

 

 

Nonprofit Brand Marketing

Nonprofit Brand Marketing

Brand innovation for nonprofit organizations.
We believe that human-centered design improves lives. Peopledesign helps nonprofit organizations innovate and transform to remain relevant to their constituents.
Find Focus
To stay relevant and useful to constituencies, nonprofits need to build meaningful brands and experiences. We help you establish and communicate your strategic direction.

  • Clarify value propositions and messages
  • Brand refresh and rebrands
  • Launching new initiatives
  • Targeting new segments
  • Influencer communications

Create Alignment
The new era requires new systems with different opportunities, technologies, and metrics. There is a greater need for consistency and integration. We help connect your strategy to a plan.

  • Digital strategy
  • Brand standards and localization
  • Physical presence
  • Thought leadership

2024 09 06 GRPL Web Graphics 21
Grand Rapids Public Library Rebrand

Updating a public institution to reflect a changing community.
REP4
REP4 - Rapid Education Prototyping

Rethinking equity in education.
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ArtPrize Brand Creation

Creating an identity for the world’s largest art prize.
Uica
UICA Rebrand

Re-imagining an emergent brand.

Clients
Alemeda Health System
Artprize
First Foundation
Grand Rapids Art Museum
Grand Rapids Community Foundation
Grand Rapids Library

Michgan SBDC
REP4 Education
St. Cecilia Music Center
Spectrum Health
Stepping Stones Montessori School
Urban Institute for Contemporary Arts

Insights

The Industrial Mindset Thumbnail
The Industrial Mindset

Solving today's new problems for people requires a different mindset.
Happy Banana Sad Banana 02 Thumbnail
Happy Banana, Sad Banana

Is your team a Happy Banana or a Sad Banana?

Peopledesign
The growth strategy firm for the built environment.

About Us
Our Book
Speaking

 

 

Approach
How built environment companies grow, and how we help.

How we help
Growth Diagnostic

Insights
Strategic thinking for built environment leaders.

BE Growth Index
Webinars
Frameworks and tools
Podcast
All articles