Peopledesign
The growth strategy firm for the built environment.

About Us
Our Book
Speaking

Contact Us

 


Approach
How built environment companies grow, and how we help.

How we help
Growth Diagnostic

 


Insights
Strategic thinking for built environment leaders.

BE Growth Index
Webinars
Frameworks and tools
Podcast
All articles

 

 

 

 

 

Services

How we help

We work with built environment companies at every stage, from understanding where you stand to executing comprehensive growth strategies.

Contact us to get started
 

 

 

Free Growth Benchmark  

See how your company compares to 60+ BE manufacturers across key growth metrics. Get your Growth Health Score and identify your top three strategic gaps. 

What you get
Growth Health Score
Benchmark comparisons across 15+ metrics
The top three strategic gaps identified 
Delivered within three business days 

Investment
Free

Timeline
10 minutes to complete
3-day turnaround

Contact us to get started

 

Focused Audits 

Need insight into one specific area? Our focused audits deliver expert analysis and actionable recommendations in two weeks.

Audit types
Marketing Budget Audit
Competitive Message Audit 
Digital Presence Audit

Investment
$4500 per audit

Timeline
Two weeks

Contact us to get started

BE Growth Diagnostic 

Comprehensive analysis of why growth has stalled and a strategic roadmap to fix it. Our signature diagnostic uncovers the structural issues limiting growth and delivers a clear path forward.

What you get
Diagnostic report
Strategic positioning recommendations
Growth roadmap with prioritized initiatives
Executive presentation and working session

Investment
$20-30K

Timeline
6-8 weeks

Start a Diagnostic

 

 

Market Position & Brand Strategy  

Keep momentum going. We provide fractional CMO services, program management, and ongoing strategic guidance to ensure execution stays on track.

Services
Fractional CMO advisory
Marketing program management
Campaign execution oversight
Quarterly strategic planning
Performance tracking & optimization

Typical engagement
12-16 weeks

Investment
Custom pricing based on scope

 

Go-to-Market Strategy 

Win the specification journey. Build the systems, tools, and channel strategies that turn A&D firms, dealers, and reps into growth engines.

Services
Specification channel strategy
Customer decision journey mapping
Dealer & rep enablement programs
Sales tool development
Channel partner alignment
Market entry & expansion strategy

Typical engagement
8-12 weeks

Investment
Custom pricing based on scope

 

Marketing and Digital Growth 

Leverage digital as a growth driver. Build the marketing strategy, digital presence, and content programs that generate qualified opportunities.

Services
Marketing strategy & annual planning
Website strategy & development
SEO & content strategy
Digital ecosystem design
Product launch campaigns
Ongoing content programs
Marketing technology implementation

Typical engagement
Varies by project (8-24 weeks)

Investment
Custom pricing based on scope

 

Program Management & Support

Leverage digital as a growth driver. Build the marketing strategy, digital presence, and content programs that generate qualified opportunities.

Services
Marketing strategy & annual planning
Website strategy & development
SEO & content strategy
Digital ecosystem design
Product launch campaigns
Ongoing content programs
Marketing technology implementation

Typical engagement
Retainer or project-based

Investment
Custom pricing based on scope