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Peopledesign
Strategic growth for built environment companies.

Global product launch

Peopledesign is the strategic growth partner for commercial furnishings companies. We help contract furniture, lighting, textiles, and flooring brands navigate complex sales cycles and evolving demands of the built environment.

MillerKnoll

Supporting an iconic brand.

Fellowes

Helping build a growing furniture brand.

Haworth

Supporting a global furniture leader.

Wilsonart

Aligning a surfaces provider for growth.

Landscape Forms

Digital transformation for a category leader.

Interface

Supporting a sustainability and flooring leader.

“Through Peopledesign’s holistic process, we could rebrand from a marketing perspective and reset our strategy. We reported a 40% growth rate following the first major adoption of the strategies.”

Mark Rhoades
President, Fellowes Contract

Repositioning for growth

“The time we spent with Peopledesign was like going through a doorway. We are fundamentally different today as a result, and we have come to appreciate more and more just how much you packed into the toolkit you presented us.”

Peter Spalding
President & CEO, Gordon International

Rethinking a niche brand

“Peopledesign is an invaluable partner. They productively challenge our thinking and encourage us to look at an ever-bigger picture.”

Lois Maassen
VP Marketing, Herman Miller

The world we want

We live in an era of significant change. The new market landscape is evolving beyond optimization, and companies must proactively evolve to keep up with the people they serve.

Lasting brands put people in the center – customers, influencers, sellers, and employees. Leaders will adopt new priorities, taking time to understand what is truly meaningful to their stakeholders.

We shape our environments, and then they shape us, which is why our clients’ work is so important. People-centered approaches can sharpen your strategic focus, amplify your brand, and increase customer value.

We can help.

Invest in your future.

Business Strategy

Is your positioning future-focused?

What is your product strategy?

Is your team aligned?

Are you ready for the hybrid workplace?

Are you ready for digital transformation?

Is sustainability affecting your offering?

What is your plan for innovation?

Define customer meaning.

Brand Identity

Is your brand message compelling?

Is your brand aligned with your strategy?

Do you have effective brand standards?

Do you have a brand asset library/strategy?

Does your brand resonate with A&D?

Do you stand out in a crowded trade show?

Do your reps/dealers understand your value?

Activate frontline interactions.

Marketing Programs

What is your go-to-market approach?

Is your customer experience optimized?

How are you leveraging technology?

Do you have coordinated campaigns?

Do you effectively engage the A&D?

Do reps/dealers represent your brand?

Are you maximizing trade show investments?

Let’s talk.