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Get different faster.

Re-invent your company, product, or service.

Built environment expertise.

We have 20 years of experience helping furniture, lighting, carpet, textiles, and fixture companies innovate.

  • Wilsonart
  • Interface
  • Herman Miller
  • Haworth
  • izzy
  • Nucraft
  • HON
  • Steelcase
  • GOM
  • Haworth

Change strategy.

Our approach helps companies stay relevant and agile.

Clarify the vision.

First, we help you establish, clarify, and communicate your strategic brand direction. Increasing team understanding of today enables a vision for tomorrow.

Connect the dots.

Next, we help connect your strategy to a plan. Customer experience programs define ideal customer interactions and drive change, yielding a plan for today and a roadmap for tomorrow.

Inspire people to act.

Then, we design vehicles to create new precedents for breakthrough customer experiences. Each customer interaction is an opportunity to live up your promise. 

Why change?

Ideas about design innovation and what it means for your strategy, your brand, and your team.

New Realities.

Innovation creates both opportunity and competition, and organizations feel squeezed. A new era mandates new methods. Tomorrow’s leaders will forge new paths and drive change. 

New Goals.

Leading organizations stay relevant to the people they serve. In an era of choice, clarity of purpose, meaning and experience to customers and talent is becoming paramount.

New Outcomes.

Leaders establish new patterns. The result of these changes will be systems of innovation, metrics, teams, and tools.

An office of people and design.

We are researchers, strategists, designers, developers, writers, artists, mentors.

The Peopledesign Team

We’re not half as impressive as our clients.

Twenty years of helping B2B and B2C companies evolve, particularly in specified interiors, industrial, health, education, and the arts.


Applied Textiles
Cumberland Furniture
Herman Miller
The HON Company
Indiana Furniture
Nucraft Furniture
SitOnIt Seating
Guilford of Maine
USAI Lighting


Adobe (Universal Mind)
Fiat USA/Impatto
Founders Brewing
Jaguar Cars (Ogilvy)
Macatawa Bank
MC Sports
Nestlé (Mr&Mrs)
Wolverine Worldwide

Industrial Materials/Processes

Allen Extruders
Autocam Medical
Central Michigan Paper
Dow Automotive
Dow Chemical
JSJ Corporation
Kyowa Manufacturing
Lacks Enterprises
Multi-Packaging Solutions
Profile Films


Autocam Medical
Grand Rapids Art Museum
Grand Rapids Community Foundation
Grand Valley State University
Kendall College of Art and Design
Priority Health
Spectrum Health
St. Cecilia Music Center
Stepping Stones Montessori School
Urban Institute for Contemporary Arts
Zeeland Community Hospital

  • Wilsonart
  • Interface
  • Amway
  • Xrite
  • Herman Miller
  • Artprize
  • Grand Valley State University
  • Nestle
  • Founders
  • Jaguar
  • Dow
  • Whirlpool
  • “I have worked with a number of creative agencies and can say with confidence that Peopledesign is one of the very best I have encountered.”
    Matthew Darin
    Global Brand Management
  • “Peopledesign is extremely strategic, creative, and organized. Unfortunately, you don’t often see agencies excel in all three of these areas.”
    Tracy Harrison
    Program Leader
  • “You would be lucky if Kevin and his remarkable team put their creativity, passion and dangerous intelligence to work for you.”
    Brian Collins

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