Grand Rapids Chair Rebrand

Peopledesign is helping Grand Rapids Chair redefine its strategic direction, market position, brand identity, and digital presence.

When the Michigan-based Grand Rapids Chair Company asked for our help, we jumped in. The family-owned commercial furniture company has a storied past, and we were excited to consider its future. We facilitated their annual leadership strategy meeting, guiding the organization in a new direction. With a stronger foundation, Grand Rapids Chair is ready for its next chapter of growth.