Fellowes

Starting with their acquisition of ESI, we’re helping Fellowes Contract become a larger player in contract furniture.

ESI Ergonomic Solutions
Fellowes Contract
Trendway

Advertising/Campaigns
Brand Strategy
Brand Launches
Creative Direction
Customer Decision Journeys
Positioning
Product Launches

“While President at ESI, I had the opportunity to work with Peopledesign on a rebranding project, which would entail objective and subjective, research with all the major constituents inside and outside the company.

“Through their holistic process, we were able to rebrand from a marketing perspective, but also, reset our strategy. This reset created expansion into new product categories, new market segments, and new integration of tools to simplify the customer experience.

“This was my third engagement with Peopledesign at my third company. The results once again speak for themselves, with a 40% growth rate following the first major adoption of the strategies. ESI continues to work with Peopledesign on continuing phases of the project, expecting continued success!”

Mark Rhoades
President, Fellowes Contract/ESI

ESI Work Gear

Repositioning a furniture brand for growth.