Rebrands
Rebrands
Brand creation and rebranding can increase your relevance in the marketplace. From picky influencers to younger specifiers, we help clarify your message and modernize your image.
“This rebrand marks an important milestone for ERG. It’s not about changing who we are – we’ve always focused on doing great work, quality craftsmanship, and building relationships; our new brand expresses this with a clearer voice. Peopledesign helped align our message to take on even more opportunities and continue to grow.”
Roy Zaki
President and CEO
ERG International
“Peopledesign has helped us sharpen our focus, amplify our presence, and bring our messaging to life in a way that resonates with our audience. Their strategic and creative partnership is helping us align who we are with how we show up - boldly, cohesively, and with purpose.”
Chris Benjamin
General Manager and COO
Spec Furniture
“There is much I could share with you about the journey we’ve been on, and a huge debt of gratitude to you for creating the concept, direction, voice, and so much more we have deployed. The time we spent with you was like going through a proverbial doorway. We are fundamentally different today as a result, and we have come to appreciate more and more over time just how much you packed into the toolkit you presented us with a year ago.”
Peter Spalding
President & CEO
Gordon International
Competitive Brand Audits
Brand Standards
Creative Direction
Asset Libraries
Let’s talk about your brand identity.
What We Do
Audits
Review current strategy
1:1 interviews with key stakeholders
External interviews
Marketing programs audit
Competitive review
Tangent market research
Recommendations
Brand expression
Programs and metrics
Programs and templates
What You Get
Strategic Focus
Brand Strategy
Audience Clarity
Message Refinement
Brand/Product Architecture
Strategic Alignment
New Brand Standards
Program Design
New Materials/Look Book
New Asset Library
We literally wrote the book.
Okay, we wrote a book about creating brands.
Brand Identity Essentials is used by brand managers, designers, and educators worldwide. Available in six languages in its second edition.
Ralph Caplan
Author of The Design of Herman Miller
Client examples
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