Strategy, Research, Innovation
Finding and shaping new value.
Brand and Marketing
Expressing value and purpose.
Customer and User Experience
Delivering value through interfaces and interactions.
The Built Environment
We have unique expertise with built environment companies.
The psychology of brands overlaps how people think about themselves as individuals and in groups. Brands are an aspiration to people. Customers ask themselves: Am I the kind of person who does that kind of thing? Brands are a choice made consciously and by default. They are an expression of identity and intention.