Innovation

Peopledesign Innovation

Strategy, Research, Innovation
Finding and shaping new value.

Brand

Peopledesign Branding

Brand and Marketing
Expressing value and purpose.

CX/UX

Peopledesign CX

Customer and User Experience
Delivering value through interfaces and interactions.

The Built Environment

Peopledesign Commercial Design

Commercial Design
We have unique expertise with built environment companies.


Brand Psychology

The world’s most memorable brands tend to distinguish themselves in the connotation – not just the denotation – of the value proposition. Brand builders strive to create just the right meaning for the brand in the mind of its target audience. Success in this endeavor is rare and precious.

While the idea of corporate reputation is nothing new among public relations and marketing professionals, linking diverse brand initiatives across media for a cumulative psychological effect on target audiences is the complicated work of brand-building today. It starts and ends with what people think – or, more accurately, what a brand can inspire people to think.

The psychology of brands overlaps how people think about themselves as individuals and in groups. Brands are an aspiration to people. Customers ask themselves: Am I the kind of person who does that kind of thing? Brands are a choice made consciously and by default. They are an expression of identity and intention.
Brand Identity Essentials

Our book is available in six languages and is in its second edition.

Brand Identity Essentials
“A model for clarity in a field that rarely has any.”

– Ralph Caplan

Introduction | 100 Principles for Building Brands
Download Brand Framework | Brand Audit Template | Course Curriculum

Buy Brand Identity Essentials on Amazon

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