Strategy, Research, Innovation
Finding and shaping new value.
Brand and Marketing
Expressing value and purpose.
Customer and User Experience
Delivering value through interfaces and interactions.
The Built Environment
We have unique expertise with built environment companies.
These may feel like divergent issues, so we created an integrated approach for Meaningful Engagement to help you connect the dots.
Meaningful Engagement (ME) Framework by Peopledesign
Brand building starts with understanding what is meaningful to your customers and building a value proposition that makes sense to them. It’s a communication and an exchange between you and your customer. We too are fans of Simon Sinek and “starting with why,” and we also believe a company’s purpose is more than looking deeply inside.
Just as your brand is about shared meaning between you and your customers, your purpose is about shared meaning between you and your internal team.
Many forward-looking companies recognize the power of engagement for customers and employees alike. They are investing to better understand and improve the customer journey, user experience, and the system of interactions to drive change.
We think this is a helpful way to remember these important issues, but also a simple way to bring basic HCD (Human-Centered Design) principles to the conversation.
Our Meaningful Engagement Framework is a simple way to integrate work on your brand, purpose, customer and employee experience.