Peopledesign Innovation
Innovation/Strategy/Research
Finding and shaping new value.
Peopledesign Branding
Brand/Marketing
Expressing value and purpose.
Peopledesign CX
Customer & User Experience
Delivering value through interfaces and interactions.
Peopledesign Commercial Design
Commercial Design
Unique expertise with built environment companies.


GVSU Next is Now

Evolving an innovative education brand.

Challenge

Several years after a successful campaign, GVSU had new leadership and a new direction. The school again asked Peopledesign to help evolve the brand with a new offering and message.
GVSU Next Is Now - Peopledesign

Solution

Peopledesign helped capture the moment with a new theme, program names, aesthetic treatments, and a toolbox to build upon.

Results

The new program helped capture the spirit and moment. Even though it launched just before the pandemic, it resonates even more powerfully today as GVSU continues to take its innovative next steps. The Next is Now program continues to be a lead brand message for GVSU.