ERG International
ERG
Peopledesign is helping ERG International, a contract furniture manufacturer with more than 30 years of experience serving the commercial interiors market, with a comprehensive rebrand. As ERG continues to grow its national presence and respond to shifts in workplace design, the company partnered with Peopledesign to rethink its position and expression in the marketplace.
Services
Growth Reset
Rebrands
Go To Market
Peopledesign worked closely with ERG leadership to clarify their position and rearticulate what makes the brand distinct. The effort included brand strategy, positioning, identity design, messaging, and tactics to help the ERG team confidently express who they are and how they support the design community. The new messaging highlights ERG’s design-centric products, relationship-first service, and practical solutions backed by a best-in-class warranty.
“The collaboration with Peopledesign was creative and energizing from day one. Their process helped us refine who we are, clarifying our voice, elevating our image, and reminding us of what truly makes ERG stand out and succeed. The new logo feels like us – bold, creative, and captures where we’re going.”
Anissa Scroggin
Director of Sales and Marketing
ERG International
“This rebrand marks an important milestone for ERG. It’s not about changing who we are – we’ve always focused on doing great work, quality craftsmanship, and building relationships; our new brand expresses this with a clearer voice. Peopledesign helped align our message to take on even more opportunities and continue to grow.”
Roy Zaki
President and CEO
ERG International
