Peopledesign Innovation

Strategy, Research, Innovation
Finding and shaping new value.


Peopledesign Branding

Brand and Marketing
Expressing value and purpose.


Peopledesign CX

Customer and User Experience
Delivering value through interfaces and interactions.

The Built Environment

Peopledesign Commercial Design

Commercial Design
We have unique expertise with built environment companies.

Amway Atmosphere

Global brand standards.

Atmosphere is Amway's air treatment product and a global category leader. Peopledesign was hired to update the positioning and messaging, create new global brand standards and marketing assets. Our challenge to rebrand Atmosphere was to avoid usual category clichés, leverage Amway's strengths as a durable good provider, particularly in Asia, and highlight product features. Peopledesign built on the product technology strengths but simplified the message. We streamlined the logo and developed a series of creative assets, photography, video, renderings, and graphic language to help tell a more emotional story.

Amway Atmosphere
Amway Atmosphere
Amway Atmosphere
Amway Atmosphere