Technology Brand Experience

Technology Branding

Value propositions, marketing, user experience

• Technology Branding
• Services
• Experience
• Insights

Globalization and innovation creates new customer expectations and increased competition. Peopledesign helps technology companies stay balanced and relevant.

Find Focus

Making technology accessible and usable is a core challenge for new technology. Staying relevant to customers means being a brand of choice. We help you establish and communicate your strategic direction.

• Define value propositions
• Brand message and rebrands
• Product strategy
• Vertical/Segment marketing
• Influencer marketing

Create Alignment

The new era requires new systems with different opportunities, technologies, and metrics. There is a greater need for emerging methods and integration. We help connect your strategy to a plan.

• User activation
• User experience/interactions
• Showrooms/physical presence
• Global standards and localization
• Team activation/integration

Amway Atmosphere

Global brand standards.

Neurocore Rebrand

Re-envisioning a consumer health technology company.

Clients
Atmosphere
eSpring
Hoymiles
Neurocore
Saganworks
Spout.com
USAI Lighting
Xby2
X-Rite Pantone

Insights

Brand Love

People love brands—and love to hate brands.

Experiences, Large and Small

Layers of experience, from macro to micro, are on the same continuum.

Mining the Technology Gap

What role do new technologies play in your organization?