Innovation

Peopledesign Innovation

Strategy, Research, Innovation
Finding and shaping new value.

Brand

Peopledesign Branding

Brand and Marketing
Expressing value and purpose.

CX/UX

Peopledesign CX

Customer and User Experience
Delivering value through interfaces and interactions.

The Built Environment

Peopledesign Commercial Design

Commercial Design
We have unique expertise with built environment companies.


Neurocore Brand

Re-envisioning a consumer health technology company.

Challenge

As a player in an emerging healthcare technology space, Neurocore struggled to focus and communicate a complex offer for parents, children, professionals, and athletes. Peopledesign helped Neurocre articulate the value proposition through the development of a claim, message, advertisements, digital experiences, facility design, and more.
Neurocore Rebrand
Neurocore Rebrand

Solution

We started by collaborating with the company's leadership team to better refine and prioritize its diverse customer base and articulate the Neurocore brand story. Next, we mapped the customer journey in order to identify high-priority touchpoints including a new digital strategy. Then we developed a new website and communication initiatives for stronger customer interaction.
Neurocore Rebrand
Neurocore Rebrand

Results

Peopledesign worked with the Neurocore team to develop brand standards, including an explanation of brand positioning, graphic identity, message frameworks, website, advertising templates, and a new image library.

Neurocore went from low facility capacity to 100% capacity and opening new facilities across the country.

Neurocore Rebrand