Brand Identity

A Brand Identity defines who you are to your customers. Your brand expression is a communication between a company and its customers. Tell your story with clarity and conviction. Be who you want to be, but just as important, be who your customers and employees need you to be.

Brand Expression

Brand identity is about perception, what people think, and what you might want them to think. We work with your leadership team and other stakeholders to understand your aspirations and goals and define your brand expression.

Internal Audit
Competitive Research
Messaging Frameworks
Brand Mantras
Logos/Logotypes
Headline/Copy Direction
Visual Systems

Brand Standards

Creating effective brand standards is a balance, accounting for both consistency and variation, with varied audiences and messages. We develop standards people want to follow. Our inspirational and informative guides help internal teams, external representatives, and production artists align to develop high-quality, on-brand materials.

Strategic Alignment
Program Design
Conceptual Frameworks
Inspirational Examples
Usage Guidelines

Asset Libraries

Effective marketing today demands content. Content hogs like websites, SEO, thought leadership, campaigns, advertising marketing automation, and social media demand a plan of action. We help you plan, create, and breakthrough content and asset systems.

Content/Asset Strategy
Creative Direction
Photography/Renderings
Video/Motion Graphics
Social Content
Copywriting/Editorial

Brand Identity Essentials
Our book on Brand Identity design is used worldwide by practitioners and educators. Ralph Caplan, author of The Design of Herman Miller, described it as “a model for clarity in a field that rarely has any.”