Business Strategy

A Business Strategy creates a path for your company’s future. Strategy is not planning; it is clarity of vision to enable action. It’s about making difficult choices that help your business differentiate, sustain itself, and grow. We help you clarify your vision for sustainable growth.

Strategic Focus

Are you trying to be all things to all people? Customers today have more choices than ever. Breaking through the competitive noise requires a new focus in today's marketplace. We explore and clarify internal objectives, external audience needs, market/category dynamics, and macro trends for clear decision-making and growth opportunities.

Positioning
Audience Research/Personas
Market/Trend Research
Competitive Research
Brand Strategy/Differentiation

Product Portfolio Alignment

Your product or service offering is an expression of your positioning. Sometimes, your product history doesn't reflect your intended future, and other times, you're looking for new directions to explore. We help you refine and develop your offering to reflect your strategic trajectory. Starting with an audit, we help you plan your product portfolio.

Product/Service Audit
Value Propositions
Offer Roadmap
Growth Opportunities

“Through Peopledesign’s holistic process, we could rebrand from a marketing perspective and reset our strategy. We reported a 40% growth rate following the first major adoptions of the strategies.”

Mark Rhoades
President, Fellowes Contract