Innovation

Peopledesign Innovation

Strategy, Research, Innovation
Finding and shaping new value.

Brand

Peopledesign Branding

Brand and Marketing
Expressing value and purpose.

CX/UX

Peopledesign CX

Customer and User Experience
Delivering value through interfaces and interactions.

The Built Environment

Peopledesign Commercial Design

Commercial Design
We have unique expertise with built environment companies.


Michigan SBDC

Reimagining a business services delivery.

Challenge

The Michigan Small Business Development Center is part of a national network of federally-funded organizations focused on helping entrepreneurs and local businesses start up, grow, and succeed. The Michigan SBDC offers high-value services, but the brand could be easily confused among other government agencies. The customer experience could be uneven for a distributed, geographically diverse workforce designed to serve customers on the ground. MI-SBDC asked Peopledesign to rethink their brand experience.
Peopledesign - SBDC

Solution

Through customer journey mapping, user experience design, and looking through a lens of digital transformation, Peopledesign worked with the MI-SBDC leadership and its consultants to reimagine how their services could be delivered. The effort included a tightened value proposition, message, and brand. As part of a multi-year transformation, our work on the MI-SBDC brand experience helped set a course for continued improvement and growth.
Peopledesign - SBDC
Peopledesign - SBDC
Peopledesign - SBDC
Peopledesign - SBDC
Peopledesign - SBDC
Peopledesign - SBDC
Peopledesign - SBDC
Peopledesign - SBDC
Peopledesign - SBDC

Results

Thank you for getting the SBDC started on an important path. The new brand signifies a new chapter for the SBDC and kicks off the first of many important upgrades benefiting our team and clients.

Hannah Burmeister
Director of Marketing, Michigan SBDC