Peopledesign Innovation
Innovation/Strategy/Research
Finding and shaping new value.
Peopledesign Branding
Brand/Marketing
Expressing value and purpose.
Peopledesign CX
Customer & User Experience
Delivering value through interfaces and interactions.
Peopledesign Commercial Design
Commercial Design
Unique expertise with built environment companies.


Applied Textiles

Repackaging textile processing.

Challenge

Applied Textiles is a leading provider of textile testing, processing, and logistics, partnering with manufacturers and service providers in the office, hospitality, healthcare, and retail industries. Applied asked Peopledesign to help communicate their complex but compelling offering.
Peopledesign - Applied Textiles

Solution

Collaborating with the leadership team and their customers, we created a streamlined value proposition, flexible brand identity, clear messaging, and tighter product organization. The resulting rebrand helped Applied better fill the space it occupies among performance textiles providers.
Peopledesign - Applied Textiles
Peopledesign - Applied Textiles
Peopledesign - Applied Textiles
Peopledesign - Applied Textiles
Peopledesign - Applied Textiles
Peopledesign - Applied Textiles
Peopledesign - Applied Textiles
Peopledesign - Applied Textiles
Peopledesign - Applied Textiles
Peopledesign - Applied Textiles
Peopledesign - Applied Textiles
Peopledesign - Applied Textiles
Peopledesign - Applied Textiles
Peopledesign - Applied Textiles
Peopledesign - Applied Textiles

Results

Peopledesign is super smart, very responsive, adept at navigating myriad different perspectives and points of view. They get things done!

Jean Park
Applied Textiles