Consumer and Retail Branding

Consumer Branding

B2C brand building and activation.

Consumer Branding
Services
Examples
Insights

Globalization and technology innovation has created new customer expectations and increased competition. Peopledesign helps consumer and retail brands modernize and transform to remain relevant.

Find Focus

Staying relevant to consumers means being a brand of choice. We help you establish and communicate your strategic direction and brand voice.

Brand meaning/message
Define value propositions
Product launches
Segment marketing
Influencer marketing

Create Alignment

The new era requires new systems with different opportunities, technologies, and metrics. There is a greater need for consistency and integration. We help connect your strategy to a plan.

Advertising/activation
Digital strategy
Stores/physical presence
Brand standards and localization

Macatawa Bank Rebrand

Rethinking the brand experience for a regional bank.

Neurocore Rebrand

Re-envisioning a consumer health technology company.

Clients
Amway Care
Amway eSpring
Amway Atmosphere
ArtPrize
Fiat Chrysler
Founders Brewery

Grand Rapids Art Museum
Herman Miller Retail
Jaguar/Ford
Kelley | Uustal
Macatawa Bank
MC Sports
Mercantile Bank

Néstle
Neurocore
ODL/Zabitat
Spout.com
Whirlpool
X-Rite Pantone

Insights

Accelerated Change

We need a new frame for the challenges we face today. In the middle of a global pandemic, we find ourselves at home, left to consider what comes next.

Brand Love

People love brands—and love to hate brands.

Experiences, Large and Small

Layers of experience, from macro to micro, are on the same continuum.

Happy Banana, Sad Banana

Is your team a Happy Banana or a Sad Banana?

Sparking Growth

Sparking growth and keeping it lit requires a leader to adapt to the changing needs of their organization.