Consumer and Retail Branding
Consumer Branding
B2C brand building and activation.
Globalization and technology innovation has created new customer expectations and increased competition. Peopledesign helps consumer and retail brands modernize and transform to remain relevant.
Find Focus
Staying relevant to consumers means being a brand of choice. We help you establish and communicate your strategic direction and brand voice.
- Brand meaning/message
- Define value propositions
- Product launches
- Segment marketing
- Influencer marketing
Create Alignment
The new era requires new systems with different opportunities, technologies, and metrics. There is a greater need for consistency and integration. We help connect your strategy to a plan.
- Advertising/activation
- Digital strategy
- Stores/physical presence
- Brand standards and localization
Clients
Amway Care
Amway eSpring
Amway Atmosphere
ArtPrize
Fiat Chrysler
Founders Brewery
Grand Rapids Art Museum
Herman Miller Retail
Jaguar/Ford
Kelley | Uustal
Macatawa Bank
MC Sports
Mercantile Bank
Néstle
Neurocore
ODL/Zabitat
Spout.com
Whirlpool
X-Rite Pantone
Insights
