Macatawa Bank Rebrand
Macatawa Bank
Rethinking the brand experience for a regional bank.
Challenge
The global financial services chess game spells opportunity for regional players like Macatawa Bank. Industry consolidation has created behemoths, opening a window for community bank leaders to emerge. Macatawa’s leadership team engaged Peopledesign to expand its presence to nearby markets and secure its position as a regional leader.
![Macatawa Bank Brand Refresh](https://peopledesign.com/assets/img/work/macatawa/Macatawa4.jpg)
Solution
With better insights about how consumers and small businesses approach banking and the broader issues of finance today, Peopledesign helped refine the Macatawa brand position.
![Macatawa Bank Brand](https://peopledesign.com/assets/img/work/macatawa/Macatawa9.jpg)
![Macatawa Bank Brand](https://peopledesign.com/assets/img/work/macatawa/Macatawa10.jpg)
![Macatawa Bank Brand](https://peopledesign.com/assets/img/work/macatawa/hero.jpg)
Results
We developed new message threads, mapped the customer journey, and identified near- and long-term customer touchpoints. Equipped with a new brand program, Macatawa has a tighter sense of customer value, how the brand will remain vital and compelling in its market.
Thank you and your team for all of your help. I am building on the foundation that was laid with our work with you, and move ahead on our own.
Jodi Sevigny, VP Marketing