User Research
User Research
Value propositions start with what people value.
Sometimes, you drift away from customers. You don't notice the landscape shifts or internal optimization efforts draw attention away from customer needs. Understanding people – customers, subscribers, influencers, stakeholders, and employees – is critical to today's value creation. User Research leads to better value propositions, brands, and experiences.
“Wilsonart benefited greatly from Peopledesign's depth in research, tissue sessions, creative development and execution. They are methodical and it pays off.”
Keith Sherman, Marketing Director, Wilsonart
Let’s get started
What we do
We conduct user research studies to define personas and category insights to discover unmet needs and identify actionable insights. Our insight objectives included customers, users, markets, competition, influencer networks, macro trends, and internal stakeholders.
⚡ Ethnographic interview
⚡ Cultural probes
⚡ Observation
⚡ Quantitative survey
⚡ Third-party insights
⚡ Insights synthesis
What you get
We present you with a concise insights report with actionable insights and strategic implications.
📋 Insights Report
📋 Category/market landscape
📋 Behavioral personas
📋 Impact trends and benchmarks
📋 Opportunity spaces
📋 Action plan