Work
Growth outcomes for built environment brands.
Furniture
Lighting
Textiles/Upholstery
Flooring/Carpet
Building Materials
AE Firms
Dealers
Insights
Strategic thinking for built environment leaders.
BE Growth Index
Webinars
Frameworks and tools
Podcast
All articles
Hastings Insurance Rebrand
Hastings Insurance Brand
Peopledesign helped the 135-year-old Hastings Mutual Insurance project a contemporary look while maintaining its roots. The new mark reflects their history of serving rural communities and their friendly nature: “Hi, we're Hastings.”
Work
Growth outcomes for built environment brands.
Furniture
Lighting
Textiles/Upholstery
Flooring/Carpet
Building Materials
AE Firms
Dealers
Approach
How built environment companies grow, and how we help.
Insights
Strategic thinking for built environment leaders.
BE Growth Index
Webinars
Frameworks and tools
Podcast
All articles
