Lorin Industries

Redefining a materials provider.

Lorin Rebrand
Challenge
Solution
Results

Challenge

Lorin, a global leader in anodized aluminum, needed to make greater inroads with architects and designers while balancing their relationships with distributors and contractors. Through a series of one-on-one internal interviews, competitive analysis, and trends research, and we created a change strategy for the company.

Solution

Lorin products are used on some of the most iconic buildings in the world. By leaning into this fact and Lorin's culture, we were able to develop a brand direction that connected marketing, HR, IT, and more.
The conclusion of the work empowered the Lorin team with research summaries, a creative direction, product reconciliation, a digital and growth strategy.

Results

The team at Peopledesign made it easy for all of us. There has been a continuous increase in web traffic and inquiries resulting in more projects. They were supportive and accommodating and worked hard to understand the company internally and externally.

Park Kersman
President, Lorin Industries