Peopledesign
The growth strategy firm for the built environment.

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Strategic thinking for built environment leaders.

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How built environment companies grow, and how we help.

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Highmark Seating

Highmark Seating

Highmark was a growing seating provider needing a better message and package for its niche offering.

We worked with the Highmark leadership team to tighten its position, message, and marketing program. 

Highmark continued on its growth path, leading to an acquisition by OFS, a larger marketplace competitor.