Wilsonart Traceless Campaign

Wilsonart Traceless

Wilsonart, a leading engineered surfaces provider, asked to develop a refined product position and campaign for their new Traceless product to appeal design specifiers.

Wilsonart's new Traceless technology allows for high-performance surfaces that are appealing to see and touch. The material features a deep matte finish that is shelf-healing and doesn't scuff. We aimed to convey the luxury feel and performance character to discerning interior design specifiers.

The new program also allowed used to further explore the Wilsonart brand identity as an exentnion of other strategic work with the company.