Strategy, Research, Innovation
Finding and shaping new value.
Brand and Marketing
Expressing value and purpose.
Customer and User Experience
Delivering value through interfaces and interactions.
The Built Environment
We have unique expertise with built environment companies.
While the product is one of the best on the market, the eSpring brand struggled with awareness due to an unclear message, regional inconsistency, and a lack of relevance with the markets it served. The brand was unfocused and pulled in too many directions.
Help people move forward
We created a fresh set of brand standards, asset library, and localization approaches, and a selling strategy that created a unified global brand.
Soon after the relaunch, eSpring had the best single-day sales in its history. Adoption of the program has grown to 40 countries around the globe.
“I have worked with a number of creative agencies and can say with confidence that Peopledesign is one of the very best I have encountered.”
Global Brand Management