Relaunching a 100-year-old furniture brand.

Inscape was founded a century ago in Canada as a file cabinet maker. Today, the company is a full-service commercial furniture provider. When they needed a brand that reflects its growth and future direction, they called on Peopledesign.

With the Inscape leadership team, Peopledesign developed a new brand position, message, graphic identity, brand standards, and asset library with unique photography, promotional video, and product animation. A designer-focused website featured the new strategic direction, complementing the brand relaunch at NeoCon, a leading industry trade show.