Inscape Rebrand
Inscape
Relaunching a 100-year-old furniture brand.
Inscape was founded a century ago in Canada as a file cabinet maker. Today, the company is a full-service commercial furniture provider. When they needed a brand that reflects its growth and future direction, they called on Peopledesign.
![Peopledesign - Inscape Rockit](https://peopledesign.com/assets/img/work/inscape/_twelveColumn/inscape-graphics-01.jpg)
With the Inscape leadership team, Peopledesign developed a new brand position, message, graphic identity, brand standards, and asset library with unique photography, promotional video, and product animation. A designer-focused website featured the new strategic direction, complementing the brand relaunch at NeoCon, a leading industry trade show.
![Peopledesign - Inscape Rockit](https://peopledesign.com/assets/img/work/inscape/_twelveColumn/Inscape-graphics-website.jpg)
![Peopledesign - Inscape Rockit](https://peopledesign.com/assets/img/work/inscape/_twelveColumn/Inscape-graphics-mobile.jpg)
![Peopledesign - Inscape RockIt](https://peopledesign.com/assets/img/work/inscape/_twelveColumn/inscape-graphics-02.jpg)
![Peopledesign - Inscape RockIt](https://peopledesign.com/assets/img/work/inscape/_twelveColumn/Inscape-graphics-look-book-01.jpg)
![Peopledesign - Inscape RockIt](https://peopledesign.com/assets/img/work/inscape/_twelveColumn/Inscape-graphics-look-book-02.jpg)
![Peopledesign - Inscape RockIt](https://peopledesign.com/assets/img/work/inscape/_twelveColumn/Inscape-graphics-look-book-03.jpg)
![Peopledesign - Inscape RockIt](https://peopledesign.com/assets/img/work/inscape/_twelveColumn/Inscape-graphics-look-book-04.jpg)
![Peopledesign - Inscape RockIt](https://peopledesign.com/assets/img/work/inscape/_twelveColumn/Inscape-graphics-look-book-05.jpg)
![Peopledesign - Inscape RockIt](https://peopledesign.com/assets/img/work/inscape/_twelveColumn/inscape-graphics-07.jpg)
![Peopledesign - Inscape RockIt](https://peopledesign.com/assets/img/work/inscape/_twelveColumn/Inscape-graphics-guidelines-cover.jpg)
![Peopledesign - Inscape RockIt](https://peopledesign.com/assets/img/work/inscape/_sixColumn/Inscape-graphics-photo-01.jpg)
![Peopledesign - Inscape RockIt](https://peopledesign.com/assets/img/work/inscape/_sixColumn/Inscape-graphics-photo-02.jpg?transformId=3126)
![Peopledesign - Inscape RockIt](https://peopledesign.com/assets/img/work/inscape/_sixColumn/Inscape-graphics-photo-03.jpg)
![Peopledesign - Inscape RockIt](https://peopledesign.com/assets/img/work/inscape/_twelveColumn/Inscape-graphics-photo-04.jpg?transformId=3128)
![Peopledesign - Inscape RockIt](https://peopledesign.com/assets/img/work/inscape/_twelveColumn/inscape-graphics-06.jpg)
![](https://peopledesign.com/assets/img/work/inscape/inscape-graphics-10.jpg)
![](https://peopledesign.com/assets/img/work/inscape/inscape-graphics-11.jpg)
![](https://peopledesign.com/assets/img/work/inscape/inscape-graphics-12.jpg)
![](https://peopledesign.com/assets/img/work/inscape/inscape-graphics-13.jpg)
![](https://peopledesign.com/assets/img/work/inscape/inscape-graphics-14.jpg)
![](https://peopledesign.com/assets/img/work/inscape/inscape-graphics-15.jpg)
Peopledesign created and executed was one of the most impressive launches I have ever had the pleasure of being a part of. From the photography to the landing page to the messaging, it was all world-class.
David Gerson
Chief Brand Officer, Inscape