Focusing and relaunching a lighting technology innovator.

USAI Lighting is an innovative commercial lighting provider based in New York. The company engaged Peopledesign to leverage its capabilities and increase awareness among architects and interior designers. Lighting specialists in major U.S. markets know USAI for its product engineering – performance and miniaturization.

To help explain technical concepts to less technical specifiers. We updated the USAI brand position and developed a communications plan. A new product system with ingredient brands led to a unique visual language for the company. We helped USAI apply this approach in various media, including trade show exhibits, advertising, its website, and its NYC collaborative showroom used for events, panel discussions, and CEU courses.

Among other accolades and growth, USAI won a Best Booth award for its showroom at Lightfair, beating out much larger competitors.