USAI Lighting

USAI Lighting

USAI is an innovative commercial lighting technology provider. The company engaged Peopledesign to leverage its capabilities and increase awareness among architects and interior designers.

Lighting specialists in major U.S. markets recognize USAI for its expertise in product engineering, particularly performance and miniaturization. To help less technical specifiers understand complex concepts, we refreshed the USAI brand position and created a comprehensive communications plan.

We introduced a new product system featuring ingredient brands that resulted in a distinctive visual language for the company. We assisted USAI in implementing this approach across various platforms, including trade show exhibits, advertising, its website, and its collaborative showroom in New York City, which is used for events, panel discussions, and continuing education courses.

Among other accolades and growth, USAI won a Best Booth award for its showroom at Lightfair, garnering market attention and beating out much larger competitors.