Brand Identity Essentials
Our book is available in six languages and is in its second edition.
The Ultimate B2B Digital Marketing Guide
Websites used to be a novelty. How things have changed! Now that digital tools play a much more significant role, marketing departments spend more on technology than IT. Websites, social platforms, marketing automation tools, and more are changing how we market. And the rate of change is only increasing. Selling and marketing teams and activities in business-to-business organizations need to collaborate more than ever.
Plan your customer's experience. Consider tools for connecting physical, digital, and personal interactions along the customer journey.
Measure against business goals, not platforms
When it comes to an organization's digital toolset, they tend to look at metrics in silos. We believe this is an outdated approach. Today, customers move through your entire digital ecosystem with fluidity. Each platform has metrics that indicate progress or lack towards a goal. These metrics should be combined across platforms and represented as a percentage of a goal.
Creating new frames and habits for the challenges we face today.
As marketing teams look to create effective and engaging strategies that help move their businesses forward, understanding that we are working in a digital ecosystem, not silos, will help deliver solutions that generate traction and build trust between company and client.