Peopledesign
The growth strategy firm for the built environment.

About Us
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Insights
Strategic thinking for built environment leaders.

Articles
Resources
Webinars
Podcast

 


Approach
How built environment companies grow, and how we help.

Strategy for Stalled Growth
Build for Growth
Growth in Motion
Growth Diagnostic

 

 

 

 

 

How Wilsonart found a new market position and a new growth story.

Wilsonart

We helped Wilsonart refine its brand position, develop a vertical market strategy, and better connect with designers.

Advertising/Campaigns 
Brand Strategy 
Creative Assets
Customer Decision Journey
Positioning
Product Launches
Product Positioning
Segment Marketing

“Peopledesign is disciplined in how they question, learn, prioritize, and lead a dynamic brand to find its voice. They are methodical, and it pays off. Together, we made it clear that Wilsonart not only delivers great products but also knows when and how to share its value with the A&D community.” 

Keith Sherman
VP Marketing, Wilsonart

Wilsonart Engineered Surfaces

 

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Wilsonart
Wilsonart vertical market spread healthcare
Wilsonart vertical market spread residential
Wilsonart vertical market spread office
Wilsonart vertical market spread education