Peopledesign
The growth strategy firm for the built environment.
About Us
BE Growth Index
Our Book
Speaking

Results
Growth outcomes for built environment brands.
Furniture
Lighting
Textiles/Upholstery
Flooring/Carpet
Building Materials
Approach
How built environment companies grow, and how we help.
Strategy for Stalled Growth
Build for Growth
Growth in Motion
Growth Diagnostic

How Wilsonart found a new market position and a new growth story.
Wilsonart
We helped Wilsonart refine its brand position, develop a vertical market strategy, and better connect with designers.
Advertising/Campaigns
Brand Strategy
Creative Assets
Customer Decision Journey
Positioning
Product Launches
Product Positioning
Segment Marketing
“Peopledesign is disciplined in how they question, learn, prioritize, and lead a dynamic brand to find its voice. They are methodical, and it pays off. Together, we made it clear that Wilsonart not only delivers great products but also knows when and how to share its value with the A&D community.”
Keith Sherman
VP Marketing, Wilsonart






















