Work
Growth outcomes for built environment brands.
Furniture
Lighting
Textiles/Upholstery
Flooring/Carpet
Building Materials
AE Firms
Dealers
Insights
Strategic thinking for built environment leaders.
BE Growth Index
Webinars
Frameworks and tools
Podcast
All articles
How Wilsonart found a new market position and a new growth story.
Wilsonart
We helped Wilsonart refine its brand position, develop a vertical market strategy, and better connect with designers.
Advertising/Campaigns
Brand Strategy
Creative Assets
Customer Decision Journey
Positioning
Product Launches
Product Positioning
Segment Marketing
“Peopledesign is disciplined in how they question, learn, prioritize, and lead a dynamic brand to find its voice. They are methodical, and it pays off. Together, we made it clear that Wilsonart not only delivers great products but also knows when and how to share its value with the A&D community.”
Keith Sherman
VP Marketing, Wilsonart
Work
Growth outcomes for built environment brands.
Furniture
Lighting
Textiles/Upholstery
Flooring/Carpet
Building Materials
AE Firms
Dealers
Approach
How built environment companies grow, and how we help.
Insights
Strategic thinking for built environment leaders.
BE Growth Index
Webinars
Frameworks and tools
Podcast
All articles
