What type of brand is a circle? A square? A triangle? An egg shape? Shape, like color, makes an immediate impact. Like word marks that are recognized before they are read, the overall shape of a logo becomes a recognizable identifier for a brand.
![](https://peopledesign.com/assets/img/bie/5_shape.jpg)
What type of brand is a circle? A square? A triangle? An egg shape? Shape, like color, makes an immediate impact. Like word marks that are recognized before they are read, the overall shape of a logo becomes a recognizable identifier for a brand.
Next article: What is Market Positioning?
Peopledesign
Contact Us
Inspire Action
Campaigns
Digital Marketing
Content
Brand Identity Essentials
Our book is available in six languages and is in its second edition.
© People Design, Inc. Privacy