Brand Identity Essentials

Brand Identity Essentials
Our book is available in six languages and is in its second edition.

Shortcuts in Branding

Good investments or bad, brands cost money.

The tools of the graphic design trade have never been less expensive or more readily available than they are now. This proliferation of design tools has certainly led to an increase in low-cost options, but failure to recognize the shortcomings of these shortcuts has a cost in the long run.