Peopledesign

Brand Identity Essentials

Brand Identity Essentials
Our book is available in six languages and is in its second edition.














Brand Symbols

The most successful brands symbolize something beyond a simple, pragmatic offer.

From the flags of nations, to religious icons, to the classical elements (earth, water, air, fire, and ether) of ancient philosophies, symbols communicate big ideas in small packages. Designers inherently recognize the power of symbols. As the world gets smaller and more interconnected, we need to be increasingly mindful where that power comes from.