Brand Identity Essentials

Brand Identity Essentials
Our book is available in six languages and is in its second edition.

Brand Writing

Words matter. So does your style, tone, and flavor.

How something is said carries important cues to interpreting its true meaning. Words matter, of course, but so does style, tone, flavor. It’s almost always the case that strong brands have strong voices, from the brand name and tagline right down to the thank-you note printed on a customer receipt.