Brand Identity Essentials

Brand Identity Essentials
Our book is available in six languages and is in its second edition.

Design Process

Good work comes from good process.

Trying to define the design process is a little like trying to answer the question, “How long does it take to come up with a good idea?” It’s almost always dictated by circumstances. Besides, coming up with ideas is only one step. Much of the value that design methods bring to solving brand-level problems lies in evaluating which solution works best.