Strategy plays a vital role in identity design. Business strategy, marketing strategy, and communications strategy not only direct identity work, they often inspire it.
![Positioning is about getting different. Positioning is about getting different.](https://peopledesign.com/assets/img/bie/30_strategy.jpg)
Strategy plays a vital role in identity design. Business strategy, marketing strategy, and communications strategy not only direct identity work, they often inspire it.
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