Innovation

Peopledesign Innovation

Strategy, Research, Innovation
Finding and shaping new value.

Brand

Peopledesign Branding

Brand and Marketing
Expressing value and purpose.

CX/UX

Peopledesign CX

Customer and User Experience
Delivering value through interfaces and interactions.

The Built Environment

Peopledesign Commercial Design

Commercial Design
We have unique expertise with built environment companies.


Brand Standards

Brand program inspiration and guidance.
Creating effective brand standards is a balance. How to allow for both consistency and variation? How to account for varied audiences and messages? We develop standards people want to follow.
Brand Standards

“There is much I could share with you about the journey we’ve been on, and a huge debt of gratitude to you for creating the concept, direction, voice, and so much more we have deployed... We have come to appreciate more and more over time just how much you packed into the toolkit you presented us with a year ago.”


Peter Spalding, President & CEO, Gordon International

Amway
X-rite
Georgia-Pacific
Herman Miller
HON
Interface
Grand Valley State University

Let’s get started.


What we do

We create inspirational and informative guides to help internal teams, external representatives, and production artists align to develop high-quality, on-brand materials.

⚡ Brand audit

⚡ Brand inspiration

⚡ Program design

⚡ Mental models and rules

⚡ Asset strategy

⚡ Guideline development


What you get

Our brand guidelines and results have wide acceptance among makers, marketers, sellers, segments, and the public.

📋 Brand/Campaign/Product Standards

📋 Inspirational guidebook

📋 Asset libraries

📋 Graphic/Editorial guidelines

📋 Documentation and knowledge transfer