Marketing Programs

Breakthrough messages, tactics, and experiences.
The marketing landscape continues to expand and evolve with new channels, metrics, and feedback loops. Yet the basics remain the same: Start with a good strategy, message, assets, and a plan. Learn and grow. Build trust and momentum.
Marketing

“The Laker Effect program is overwhelmingly popular with all constituencies and we owe that success to your leadership and expertise.”


Nancy French, Senior Director of Communications, GVSU

Amway
X-rite
Georgia-Pacific
Herman Miller
HON
Interface
Wilsonart
Grand Valley State University
Artprize

Let’s get started.


What we do

We work to extend and empower your team on marketing initiatives. Depending on your needs and capabilities, we flex to help you meet your deadlines and goals.

⚡ Digital marketing

⚡ Program design

⚡ Content/Assets

⚡ Creative direction

⚡ Messaging/Writing

⚡ Naming/Identity


What you get

Marketing programs have varied deliverables. We create and manage systems. We work to produce high-quality results and feedback loops for improvement.

📋 Marketing programs

📋 Campaigns/Launches

📋 Program implementation/management

📋 Asset libraries

📋 Standards and knowledge transfer

📋 Strategic planning

📋 Metrics