Innovation

Peopledesign Innovation

Strategy, Research, Innovation
Finding and shaping new value.

Brand

Peopledesign Branding

Brand and Marketing
Expressing value and purpose.

CX/UX

Peopledesign CX

Customer and User Experience
Delivering value through interfaces and interactions.

The Built Environment

Peopledesign Commercial Design

Commercial Design
We have unique expertise with built environment companies.


Design Workshops

Facilitated workshops help you collaborate, plan, evolve.
Working directly with your team, stakeholders, and decision-makers, we facilitate Strategy Workshops to collect, evolve, and share information. Peopledesign workshops are tailored to your needs but based on experience, proven approaches, and common scenarios.

Example scenarios
Synthesize stakeholder input
Socialize research results
Brainstorm and build on new concepts
Socialize strategy recommendations

Example topics
Customer insights
New sources of value
Value propositions
Brand positioning
Service experience

Peopledesign Workshops
Peopledesign Workshops
Peopledesign Workshops
Peopledesign Workshops
Whirlpool
Neurocore
Herman Miller
HON
ESI
USAI Lighting
Grand Rapids Community College
IIT Institute of Design

Facilitators
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Jake Himmelspach
As strategy director and a principal at Peopledesign, Jake applies human-centered design methods to help companies develop strategies for growth. Jake started as a journalist reporting on the intersection of design and business. His pursuit of creative problem-solving in business led him to earn an MBA with a concentration in Design Thinking and Innovation Management.

Kevin Budelmann
As president and co-founder of Peopledesign, Kevin helps manage client relationships as a designer, strategist, and change catalyst. His work in business, brand, and service design span 30 years working with hundreds of companies. Kevin is also a speaker, co-author of Brand Identity Essentials, global president of IxDA, and an adjunct professor at Northwestern University.

Peopledesign provides a perspective based on their knowledge of our company and works with others. They challenge our thinking in a productive way and encourage us to look at an ever-bigger picture.


Lois Maassen
Marketing Executive
Herman Miller

Ready to get started?