Brand Identity Essentials
Our book is available in six languages and is in its second edition.
Synthesize stakeholder input
Socialize research results
Brainstorm and build on new concepts
Socialize strategy recommendations
New sources of value
As strategy director and a principal at Peopledesign, Jake applies human-centered design methods to help companies develop strategies for growth. Jake started as a journalist reporting on the intersection of design and business. His pursuit of creative problem-solving in business led him to earn an MBA with a concentration in Design Thinking and Innovation Management.
As president and co-founder of Peopledesign, Kevin helps manage client relationships as a designer, strategist, and change catalyst. His work in business, brand, and service design span 30 years working with hundreds of companies. Kevin is also a speaker, co-author of Brand Identity Essentials, global president of IxDA, and an adjunct professor at Northwestern University.
Peopledesign provides a perspective based on their knowledge of our company and works with others. They challenge our thinking in a productive way and encourage us to look at an ever-bigger picture.
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