Synthesize stakeholder input
Socialize research results
Brainstorm and build on new concepts
Socialize strategy recommendations
New sources of value
As strategy director and a principal at Peopledesign, Jake applies human-centered design methods to help companies develop strategies for growth. Jake started as a journalist reporting on the intersection of design and business. His pursuit of creative problem-solving in business led him to earn an MBA with a concentration in Design Thinking and Innovation Management.
As president and co-founder of Peopledesign, Kevin helps manage client relationships as a designer, strategist, and change catalyst. His work in business, brand, and service design span 30 years working with hundreds of companies. Kevin is also a speaker, co-author of Brand Identity Essentials, global president of IxDA, and an adjunct professor at Northwestern University.
Peopledesign provides a perspective based on their knowledge of our company and works with others. They challenge our thinking in a productive way and encourage us to look at an ever-bigger picture.
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