About Peopledesign
At Peopledesign, we help companies change.
Connect dots.
Peopledesign helps organizations become more user-centric, aligning value propositions, technology, customers, and internal teams. We help you connect the dots between an organization’s business strategy and customer interactions.
![Peopledesign Value Map](https://peopledesign.com/assets/img/2020_assets/_sixColumn/Peopledesign-Value-Map.png)
Expertise.
We work with many kinds of companies and have unique expertise in the commercial furniture industry.
Problem-solvers and communicators.
Designing for people requires a nuanced understanding of what people believe, want, and need. This is why we are Peopledesign.
![Jake Himmelspach](https://peopledesign.com/assets/img/2020_assets/_sixColumn/2024-Peopledesign_0003_Jake.png)
Principal and Strategy Director
Jake is our lead researcher and strategist. He applies human-centered design methods to help companies develop growth strategies.
MBA Innovation Strategy, FSU
BA Communications, WMU
Board of Directors, Rockford Public Schools
![Chas Appleby](https://peopledesign.com/assets/img/2020_assets/_sixColumn/2024-Peopledesign_0000_Chas.png)
Creative Director
Chas leads our creative solutions. With a background in design and business, he empowers teams to create innovative answers to strategic questions.
BFA Design & Illustration, Columbia College
![Ted Bingham](https://peopledesign.com/assets/img/2020_assets/_sixColumn/2024-Peopledesign_0001_Ted.png)
Account Manager
Ted guides our client relationships for mutual success. His teaching and customer service background helps us stay aligned with our clients and their strategy.
BA Psychology, GVSU
Photographer
Former Special Education Teacher
![Yang Kim](https://peopledesign.com/assets/img/2020_assets/_sixColumn/2024-Peopledesign_0004_Yang.png)
Executive Creative Director and Co-Founder
Yang's peers have recognized her work for its clarity, distinctiveness, humanity, and charm. Her no-nonsense style, wit, and devotion to her work have earned her long-standing client relationships.
“One of the most influential designers working today.”
- Graphic Design USA
BFA Design, Carnegie Mellon University
Co-Author, Brand Identity Essentials
AAF Silver Medalist
AIGA Fellow
![Kevin Budelmann](https://peopledesign.com/assets/img/2020_assets/_sixColumn/2024-Peopledesign_0002_Kevin.png)
President and Co-Founder
Kevin oversees the firm's strategic direction and helps manage client relationships as a designer, strategist, and change catalyst. He advises, teaches, writes, and discusses strategic design in various organizations.
“You would be lucky if Kevin and his remarkable team put their creativity, passion, and dangerous intelligence to work for you.”
- Brian Collins
MDM Innovation, IIT Institute of Design
BFA Design, Carnegie Mellon University
Co-author, Brand Identity Essentials
Professor, Northwestern, MSU
Board Member, IxDA Global, APDF, AIGA
And makes us proud.
Our work has been celebrated by many organizations, publications, and competitions worldwide.
AIGA
American Corporate Identity
Communication Arts
Communicator Awards
Critique magazine
Grand Design: USA
Graphis →
How magazine
Print magazine
ReBrand 100
Step: Inside Design magazine
The American Center for Design
The Creativity Annual
The New York Art Directors Club
W3 Awards
Webby Awards
Many regional competitions...
![Peopledesign-Graphis](https://peopledesign.com/assets/img/2020_assets/Peopledesign-Graphis.png)
![Brand Identity Essentials](https://peopledesign.com/assets/img/2020_assets/Pages/_threeColumn/BIE2.png)
"A model for clarity in a field that rarely has any."
Now in its second edition, our book is available in six languages.
Introduction | 100 Principles for Building Brands
Download Brand Framework | Brand Audit Template | Course Curriculum
![Buy Brand Identity Essentials on Amazon](https://peopledesign.com/assets/img/2020_assets/Pages/Amazon2.png)