About Peopledesign

At Peopledesign, we help companies change.

Peopledesign helps organizations become more user-centric, aligning value propositions, technology, customers, and internal teams. We help you connect the dots between an organization’s business strategy and customer interactions.

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We work with many kinds of companies and have unique expertise in the commercial furniture industry.

Designing for people requires a nuanced understanding of what people believe, want, and need. This is why we are Peopledesign.

Principal and Strategy Director

Jake is our lead researcher and strategist. He applies human-centered design methods to help companies develop growth strategies.

MBA Innovation Strategy, FSU
BA Communications, WMU
Board of Directors, Rockford Public Schools

Creative Director

Chas leads our creative solutions. With a background in design and business, he empowers teams to create innovative answers to strategic questions.

BFA Design & Illustration, Columbia College

Account Manager

Ted guides our client relationships for mutual success. His teaching and customer service background helps us stay aligned with our clients and their strategy.

BA Psychology, GVSU
Photographer
Former Special Education Teacher

Executive Creative Director and Co-Founder

Yang's peers have recognized her work for its clarity, distinctiveness, humanity, and charm. Her no-nonsense style, wit, and devotion to her work have earned her long-standing client relationships.

“One of the most influential designers working today.”
- Graphic Design USA

BFA Design, Carnegie Mellon University
Co-Author, Brand Identity Essentials
AAF Silver Medalist
AIGA Fellow

President and Co-Founder

Kevin oversees the firm's strategic direction and helps manage client relationships as a designer, strategist, and change catalyst. He advises, teaches, writes, and discusses strategic design in various organizations.

“You would be lucky if Kevin and his remarkable team put their creativity, passion, and dangerous intelligence to work for you.”
- Brian Collins

MDM Innovation, IIT Institute of Design
BFA Design, Carnegie Mellon University
Co-author, Brand Identity Essentials
Professor, Northwestern, MSU
Board Member, IxDA Global, APDF, AIGA

Our work has been celebrated by many organizations, publications, and competitions worldwide.

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