Technology Brand Experience

Technology Branding

Value propositions, marketing, user experience
Globalization and innovation creates new customer expectations and increased competition. Peopledesign helps technology companies stay balanced and relevant.
Find Focus
Making technology accessible and usable is a core challenge for new technology. Staying relevant to customers means being a brand of choice. We help you establish and communicate your strategic direction.

  • Define value propositions
  • Brand message and rebrands
  • Product strategy
  • Vertical/Segment marketing
  • Influencer marketing
Create Alignment
The new era requires new systems with different opportunities, technologies, and metrics. There is a greater need for emerging methods and integration. We help connect your strategy to a plan.

  • User activation
  • User experience/interactions
  • Showrooms/physical presence
  • Global standards and localization
  • Team activation/integration

Thumbnail
Amway Atmosphere

Global brand standards.
Thumbnail1
Neurocore Rebrand

Re-envisioning a consumer health technology company.

Clients
Atmosphere
eSpring
Hoymiles
Neurocore
Saganworks
Spout.com
USAI Lighting
Xby2
X-Rite Pantone




Insights

Brand Love Thumbnail
Brand Love

People love brands—and love to hate brands.
Pd Newsletter Experiences Large Small Ca 11
Experiences, Large and Small

Layers of experience, from macro to micro, are on the same continuum.
Absorbing Complexity Thumbnail
Absorbing Complexity

In order to create simplicity, organizations have to absorb complexity.
Mining The Technology Gap Thumbnail
Mining the Technology Gap

What role do new technologies play in your organization?

Let’s talk

We’re always open for a chat, so get in touch to find out how we can help.

Learn From Us
Insights in your inbox!

Brand Identity Essentials

© People Design, Inc. Privacy