Brand Identity Essentials
Our book is available in six languages and is in its second edition.
Value propositions, marketing, user experience
Globalization and innovation creates new customer expectations and increased competition. Peopledesign helps technology companies stay balanced and relevant.
Making technology accessible and usable is a core challenge for new technology. Staying relevant to customers means being a brand of choice. We help you establish and communicate your strategic direction.
- Define value propositions
- Brand message and rebrands
- Product strategy
- Vertical/Segment marketing
- Influencer marketing
The new era requires new systems with different opportunities, technologies, and metrics. There is a greater need for emerging methods and integration. We help connect your strategy to a plan.
- User activation
- User experience/interactions
- Showrooms/physical presence
- Global standards and localization
- Team activation/integration