Brand Identity Essentials
Our book is available in six languages and is in its second edition.
B2C brand building and activation.
Globalization and technology innovation has created new customer expectations and increased competition. Peopledesign helps consumer and retail brands modernize and transform to remain relevant.
Staying relevant to consumers means being a brand of choice. We help you establish and communicate your strategic direction and brand voice.
- Brand meaning/message
- Define value propositions
- Product launches
- Segment marketing
- Influencer marketing
The new era requires new systems with different opportunities, technologies, and metrics. There is a greater need for consistency and integration. We help connect your strategy to a plan.
- Digital strategy
- Stores/physical presence
- Brand standards and localization
Grand Rapids Art Museum
Herman Miller Retail
Kelley | Uustal