Peopledesign Innovation
Innovation/Strategy/Research
Finding and shaping new value.
Peopledesign Branding
Brand/Marketing
Expressing value and purpose.
Peopledesign CX
Customer & User Experience
Delivering value through interfaces and interactions.
Peopledesign Commercial Design
Commercial Design
Unique expertise with built environment companies.


Consumer Branding

B2C brand building and activation.
Globalization and technology innovation has created new customer expectations and increased competition. Peopledesign helps consumer and retail brands modernize and transform to remain relevant.
Find Focus
Staying relevant to consumers means being a brand of choice. We help you establish and communicate your strategic direction and brand voice.

  • Brand meaning/message
  • Define value propositions
  • Product launches
  • Segment marketing
  • Influencer marketing

Create Alignment
The new era requires new systems with different opportunities, technologies, and metrics. There is a greater need for consistency and integration. We help connect your strategy to a plan.

  • Advertising/activation
  • Digital strategy
  • Stores/physical presence
  • Brand standards and localization

Clients
Amway Care
Amway eSpring
Amway Atmosphere
ArtPrize
Fiat Chrysler
Founders Brewery

Grand Rapids Art Museum
Herman Miller Retail
Jaguar/Ford
Kelley | Uustal
Macatawa Bank
MC Sports
Mercantile Bank

Néstle
Neurocore
ODL/Zabitat
Spout.com
Whirlpool
X-Rite Pantone

Insights