Brand Identity Essentials
Our book is available in six languages and is in its second edition.
Service Brand Marketing
Brand innovation for services companies.
Globalization and technology innovation has created new customer expectations and increased competition. Peopledesign helps service brands innovate and transform to remain relevant.
Staying relevant to customers means being a brand of choice. We help you establish and communicate your strategic direction. We clarify the vision and seek step change.
- Define value propositions
- Brand message and rebrands
- New service launches
- Segment marketing
- Influencer marketing
The new era requires new systems with different opportunities, technologies, and metrics. There is a greater need for consistency and integration. We help connect your strategy to a plan.
- Digital strategy
- Selling environments/physical presence
- Brand standards and localization
- Thought leadership
Kelley | Uustal
Grand Rapids Community Foundation