Brand Identity Essentials

Brand Identity Essentials
Our book is available in six languages and is in its second edition.

B2B Brand Marketing

B2B Brand Marketing

Brand innovation for B2B and industrial companies.
Globalization and technology innovation has created new customer expectations and increased competition. Peopledesign helps B2B companies and industrial companies break through complicated markets, modernize, and transform to remain relevant.
Find Focus
Staying relevant to customers means being a brand of choice. We help you establish and communicate your strategic direction. We clarify the vision and seek step change.

  • Define value propositions
  • Brand message and rebrands
  • Launch new products or categories
  • Vertical/Segment marketing
  • Connect with partners and influencers

Create Alignment
The new era requires new systems with different opportunities, technologies, and metrics. There is a greater need for consistency and integration. Next, we help connect your strategy to a plan.

  • Communicate with disparate audiences
  • Digital strategy
  • Showrooms/physical presence
  • Thought leadership
  • Global standards and localization

Allen Extruders
Applied Textiles
Autocam Medical
Central Michigan Paper

Dow Automotive
Dow Wire & Cable
East Jordan Plastics
JSJ Corporation
Kyowa Manufacturing

Lorin Industries
Multi-Packaging Solutions
Profile Films