Innovation

Peopledesign Innovation

Strategy, Research, Innovation
Finding and shaping new value.

Brand

Peopledesign Branding

Brand and Marketing
Expressing value and purpose.

CX/UX

Peopledesign CX

Customer and User Experience
Delivering value through interfaces and interactions.

The Built Environment

Peopledesign Commercial Design

Commercial Design
We have unique expertise with built environment companies.


B2B Branding

Brand innovation for B2B and industrial companies.
Globalization and technology innovation has created new customer expectations and increased competition. Peopledesign helps B2B companies and industrial companies break through complicated markets, modernize, and transform to remain relevant.
Find Focus
Staying relevant to customers means being a brand of choice. We help you establish and communicate your strategic direction. We clarify the vision and seek step change.

  • Define value propositions
  • Brand message and rebrands
  • Launch new products or categories
  • Vertical/Segment marketing
  • Connect with partners and influencers

Create Alignment
The new era requires new systems with different opportunities, technologies, and metrics. There is a greater need for consistency and integration. Next, we help connect your strategy to a plan.

  • Communicate with disparate audiences
  • Digital strategy
  • Showrooms/physical presence
  • Thought leadership
  • Global standards and localization

Clients
Allen Extruders
Applied Textiles
Autocam Medical
Canfor
Central Michigan Paper

Dow Automotive
Dow Wire & Cable
East Jordan Plastics
Hoymiles
JSJ Corporation
Kyowa Manufacturing

Lorin Industries
Multi-Packaging Solutions
ODL/InHouz
Profile Films

Insights