Business Strategy

Business Strategy

Find and shape customer value.
Trying to be all things to all people? Customers today have more choices than ever. Breaking through the competitive noise requires a new focus in today's marketplace. We explore and clarify internal objectives, external audience needs, market/category dynamics, and macro trends for clear decision-making and growth opportunities
Business Strategy
Telluride Science
ESI Fellowes
GMB AE
Grand Rapids Chair
GRAM Strategy
“The time we spent with Peopledesign was like going through a doorway. We are fundamentally different today as a result.”


Peter Spalding, President & CEO. Gordon International

Let’s get started.

Your strategic focus should drive many other aspects of your business, including your product/service offering and team engagement.
 

Internal research
Stakeholder interviews
Strategic planning
Communications
Employee experience
Teams and tools

External research
Customer insights
Category research
Competitive landscape
Tangent market insights
Trend research

Recommendations
Market conditions
Customer definition
Positioning
Value propositions
Message/expression

Approach Feature
Strategy

Decisions for the future of your business.
Post Its 8
Product Strategy

Product, service, and offer innovation.
Pale blue dot
Sustainability as Opportunity

Tell a better story and drive real change.
Inscape Graphics 10
Employer Branding

Attract and retain talent with a meaningful brand.

Let’s talk

We’re always open for a chat, so get in touch to find out how we can help.

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