Peopledesign Innovation
Innovation/Strategy/Research
Finding and shaping new value.
Peopledesign Branding
Brand/Marketing
Expressing value and purpose.
Peopledesign CX
Customer & User Experience
Delivering value through interfaces and interactions.
Peopledesign Commercial Design
Commercial Design
Unique expertise with built environment companies.


Nonprofit Branding

Brand innovation for nonprofit organizations.
We believe that human-centered design improves lives. Peopledesign helps nonprofit organizations innovate and transform to remain relevant to their constituents.
Find Focus
To stay relevant and useful to constituencies, nonprofits need to build meaningful brands and experiences. We help you establish and communicate your strategic direction.

  • Clarify value propositions and messages
  • Brand refresh and rebrands
  • Launching new initiatives
  • Targeting new segments
  • Influencer communications

Create Alignment
The new era requires new systems with different opportunities, technologies, and metrics. There is a greater need for consistency and integration. We help connect your strategy to a plan.

  • Digital strategy
  • Brand standards and localization
  • Physical presence
  • Thought leadership

Clients
Alemeda Health System
Artprize
First Foundation
Grand Rapids Art Museum
Grand Rapids Community Foundation

Michgan SBDC
REP4 Education
St. Cecilia Music Center
Spectrum Health
Stepping Stones Montessori School
Urban Institute for Contemporary Arts

Insights