Brand Identity Essentials

Brand Identity Essentials
Our book is available in six languages and is in its second edition.

Nonprofit Brand Marketing

Nonprofit Brand Marketing

Brand innovation for nonprofit organizations.
We believe that human-centered design improves lives. Peopledesign helps nonprofit organizations innovate and transform to remain relevant to their constituents.
Find Focus
To stay relevant and useful to constituencies, nonprofits need to build meaningful brands and experiences. We help you establish and communicate your strategic direction.

  • Clarify value propositions and messages
  • Brand refresh and rebrands
  • Launching new initiatives
  • Targeting new segments
  • Influencer communications

Create Alignment
The new era requires new systems with different opportunities, technologies, and metrics. There is a greater need for consistency and integration. We help connect your strategy to a plan.

  • Digital strategy
  • Brand standards and localization
  • Physical presence
  • Thought leadership

Alemeda Health System
First Foundation
Grand Rapids Art Museum
Grand Rapids Community Foundation
Grand Rapids Library

Michgan SBDC
REP4 Education
St. Cecilia Music Center
Spectrum Health
Stepping Stones Montessori School
Urban Institute for Contemporary Arts