Brand Color

Color choices come into play at every level of brand identity.

We could dedicate an entire book to the subject of color—and plenty of people have. As a designer, there’s a lot to learn about using color, from the psychology to the science. Color choices come into play at every level of brand identity. However, perhaps the single most important choice to make about color is at what point in your design process to start making choices about it.

Brand Color


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